Civic duty

I regard it as my civic duty to accelerate knowledge development by making knowledge accessible and scalable by and for entrepreneurs. Ultimately, I want to contribute to a better balance of prosperity worldwide. Moreover, I want to support entrepreneurs to use their knowledge in a profitable way.


I am a pioneer who likes to leave the beaten track, which is why I enjoy working with entrepreneurs whose company is in a scaling-up phase, with vision and the ambition to take new directions.

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My background

My father was a chrysanthemum grower who was constantly looking for new cultivars. Immediately after graduating in marketing and business administration, I embarked on a trip around the world: as a backpacker with the Trans-Siberian Express to China. My compartment’s door was open the whole trip and soon everyone knew about ‘the Westerner’. It enabled me to acquire many interesting, valuable and lasting contacts that not only enriched my journey, but in fact my whole life.

Moreover, I acquired the best experiences in the most hopeless situations. As a result, I always do what I believe in, even if everyone thinks it’s a bad idea; I always turn it into a success.

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Since 2002, as an entrepreneur at FreshProjects, I have developed dozens of service concepts for entrepreneurs in the trade, manufacturing and tech industries. I also launched and sold three of my own service companies. Looking back at my business activities, I have always been driven to combine knowledge and technology into valuable and scalable services.

Practice what you preach

Under the motto Practice what you preach I collected my knowledge and experience in launching profitable services, summarised it in process steps, including instructions, formats and put together a team of the best professionals. As a result, Profitable Services is a digital knowledge platform that allows you to develop your own profitable services for your company.

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My vision for the future

I see entrepreneurs struggling with their customers' growing need for knowledge::

  • How can customers make optimal use of the delivered products? How to prevent failure costs and minimise start-up costs, while the knowledge level within the customers’ organisations is constantly decreasing?
  • How can customers maximise their return on investment?
  • How can customers internally secure and transfer the knowledge they have acquired?

Transition to a subscription economy

At the same time, I believe that within five years, entrepreneurs will have to link professional services to their products, in order to justify their existence. In ten years' time, most companies will have sales based on services rather than physical products. 

I see companies being confronted with this transition from a manufacturing to a knowledge-based economy, and from products to services, including those in the horticultural sector. Technological developments have raised customer expectations to unprecedented levels. That is why I want to contribute to a sustainable, global labour market with knowledge that is accessible to everyone.

The best approach is to focus on services. Not only to keep your customers happy, but also to help your staff grow intellectually, so that they can enjoy their work more and have more energy, and enjoy working for you.

Projects have been realized for these companies, among others:

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